Effective Marketing of Business Products and Services

VENUE: RECABI HQ, Njiro, Arusha
DATES: 05th – 16th August, 2019 (2 weeks)
FEES: US $1,300 only

Statement of Need
All organizations as businesses output either products or services or both. The products and services are meant for the public. Given that the public is wide and varied all potential consumers need to be identified and reached. This requires excellent marketing and sales programmes. Considering that designing and implementing market penetration programmes is not easy this programme has been designed to help organizations disseminate their products and services efficiently and effectively to benefit from ‘time value of money’.

Objectives of the Programme
The main objective of this programme is to ensure marketability of products and services emanating from huge investments. By the end of the course participants shall be skilled in:

• Marketing organizational products
• Promoting organizational services
• Handling business customers of all kinds
• Enhancing business profitability through effective market penetration

Subject Areas shall include:

• Overview of marketing management
• Principles of product selling
• Effective services delivery
• Behaviors of customers
• Promoting products and service Quality
• The 5Ps of marketing
• Total Quality Management

Target Participants
This programme is designed to meet the knowledge and skill needs of:

• Marketing managers/officers
• Service delivery centre officers
• General business promotion officers, and
• Total Quality management officers