Management of Public Relations and Corporate Social Responsibility

VENUE: Mombasa, Kenya
DATES: 04th – 15th March, 2019 (2 weeks)
FEES: US $ 1,300 only

Statement of Need
Public relations have to do with relationship between an organization and the wider public. The wider public is the external environment. The publics include the government, other organizations, people in those businesses, the media and consumers of an organization’s products and services. A business must relate well with its publics because the latter is the source of her inputs and destination of her products/services. Corporate social Responsibility (CSR) focuses on extending gratitude to the environment and people for making it possible for the organization to get started, manage and prosper. Failure to deal properly deal with the public can lead to regrettable consequences for any organization hence this programme.

Objectives of the Programme
The key goal of the course is to sensitize and assist organizations to relate well with the external world. By the end of the course participants will appreciate:

• Contribution of the external environment to the well being of a business
• The need to safeguard the environment, and
• The need to connect and link well with governments and other businesses to protect the environment

Subject Areas shall include:

• Meaning and goals of public relations
• Understanding an organization’s publics
• Managing Relations with other organizations
• Concept of Corporate Social Responsibility
• Value of CSR
• Environment management
• Serving key Publics: ways and means

Target Participants
This programme is designed for:

• Officers in offices of Permanent/Principal Secretaries
• Officers in Administration
• Officers working as PROs
• Stakeholders wishing to widen their knowledge and skills of PR and CSR