Public Relations and Customer Care for Front Office Staff

VENUE: Mombasa, Kenya
DATES: 13th – 24th May, 2019(2 weeks)
FEES: US $ 1,300 only

Statement of Need
Organizations operate in an environment hence need to coordinate and relate well with other businesses in the region and world. They include the Government, the media, products and service consumers. Customers greatly promote businesses as they consume what is produced or served. The customer is king because one promotes the business. The customer is anyone who appreciates and to purchases the products or chooses to benefit from the services rendered. This programme is designed to enhance relations between organizations, promote communication and interest with current and potential services consumers.

Objectives of the Programme
By the end of the programme participants shall be able to:

• Realize importance of product and service quality
• Appreciate support needed from other business organizations
• Position the customer as a business promoter
• Take excellent care of big and small customers

Subject Areas shall include:

• Understanding Public relations
• Principles of good Public relations
• Pillars of good Public relations
• Public relations management approaches
• Types/kinds of customers
• Need and Expectations of Customers
• Handling of Product and Service individual consumers

Target Participants
This programme is meant for:

• Officers working with CEOs
• Public Relations Officers
• Front Office Staff and
• Marketing Officers